![]() Most of this information should have come up in the sales conversation, however. Keep the content focus on the discussion that you had with the buyer. This opening think executive summary confirms for the buyer that you understand their business and situation and that you know how to get them from where they are now, to where they want to be. ![]() ![]() They tend to talk more about YOU than they do about the buyer. Instead, use the opening of your proposal to re-establish the opportunity and challenge that you previously discussed with the buyer. The proposal needs to be focused on your buyer and their business, not yours. This conversation should have happened already. Does that work for you? You must resist the urge to tell the buyer all about your business in the proposal. Having a consulting proposal is very different from having an effective consulting proposal. ![]() The business should have already been won before sending the proposal. The consulting proposal is misunderstood. You want to send your proposal with a higher chance of winning the business. ![]()
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